Welcome to the August Personal Effects …… this month I am delighted to congratulate my first NLP Master Practitioners to qualify ………and Claire Bradshaw shares her learning, which will be of particular interest to those who work as independent consultants ! And I am off to join John Grinder in Murcia to find out more about ‘ New Code’ NLP………………

Congratulations to my new NLP Master Practitioners!!

Well done to Mike, Katie, Claire and Jim, celebrating here with our friend Andrea and myself………………..

And thank you all for making this inaugural Master Programme a joy and a success !! Read on as Claire shares her highly practical learning from her modelling project.
Next NLP Master Programme commences January 2017…….get in touch for more details.

Ullswater shore walk was our venue for the feedback projects !!

Talking of Money…..

Claire Bradshaw of Claire Bradshaw Associates, Executive Coach, Development Consultant and NLP Master Practitioner

I have a confession to make. I’m a self-employed coach and trainer. And I have trouble talking about money. Which is a bit of a problem, because each time I undertake a piece of work, it is absolutely necessary to do so – isn’t it?

The issue is deep. It comes from a career spent in public service, where pay is on a scale (no performance related conversations about salaries) and where procurement is dealt with by other people or, indeed, a whole department. I discovered, through some NLP exploration (thank you, Florence), that I hold a limiting belief that money is a corruptive force that, if discussed openly, will tear at my values and ultimately bring me crashing down. Oh yes, and I’m not good at talking about money because actually, I’m just not worth it….
So you see, I needed some help to overcome my limiting beliefs. For even though I have many excellent friends who are far wealthier than me – good, trustworthy, ethical people – I didn’t quite trust myself to stay clean and true.

A modelling project, then….. Perfect !

I identified three people who I know to be ‘good’ and who seem to operate according to a similar set of values to my own (do no harm, be kind, help others etc.) Crucially, these three people have no such hang-ups about money.

I interviewed all three, asking them about their experiences of financial conversations with clients, about how they felt going into and coming out of meetings, about how they conducted themselves during the conversation and how they followed things up. What I discovered is this.

At no point in the conversation about money did anyone talk about money. Interesting. There was commonality across all three exemplars which I’ve detailed below.

  • Preparation: all exemplars prepared for the client meeting (to discuss a potential piece of work). They knew about their client, were able to metaphorically ‘stand in their shoes’ and they found their own way to adopt the ‘right’ frame of mind beforehand. This frame of mind or ‘state’ aligns very much with Dilt’s COACH state – connected, open, alert. No prior solutions. No hard sell. ‘Just be me’, one exemplar stated.
  • Self: Each exemplar had a view of themselves as a service provider who could solve a problem for the client. They were not highwaymen; their values were about helping and caring. They also had a sense of their own value and the value the market placed on their services.
  • Comfort: this was stated by each exemplar as a key factor in the process. Comfort with themselves, from the clothes they wore to the rates they charged. The conversation with the client was in rapport and like an intimate chat. Not a hard fought sales negotiation then?
  • Listening: everyone I spoke to explained to me that the meeting was about listening to the client’s needs deeply and actively and making notes which would form the basis of a written proposal later. Listening? I can do that…
  • Questioning: ‘What do you want to be different?’ ‘What do you want people to do more of?’ ‘How have you addressed this issue so far?’ Curiosity not telling.
  • Reflecting back: ‘Checking and demonstrating understanding inspires confidence’, explained the exemplars. ‘They know you are creating something specific for them rather than just giving them something you’ve done already’. ‘They know you care’.
  • Endings: ‘And at the end, you say you’ll get back to them with a no-obligation, fully costed proposal which can be further refined’. My exemplars did this and shared that this provided much relief for the client, who equally did not relish a conversation about money. Everyone got to be considered and adult.

So my learning from the modelling project has transformed the way I do business. You may have noticed, as I did once I’d begun to observe the patterns of the research, that what takes place in a client meeting has strong parallels with what happens in a coaching relationship. And those things… the rapport, the listening, the questioning… I know I can do those well and that they align with my values. I am learning to trust myself to be more of me. Because, indeed, I am enough.

Get in touch or find out more about Claire:


[email protected]

What is ‘New Code’ NLP ?

John Grinder Co-creator of NLP

NLP (Neuro Linguistic Programming) has underpinned my work as a coach and a trainer for nearly 20 years, so you can imagine my excitement when I heard about John Grinder’s course in Murcia (Spain): International Coaching Certification with New Code NLP
My curiosity was piqued………………………

As the NLPers reading this already know, John Grinder originally developed NLP in the 1970’s by collaborating with Richard Bandler and Frank Pucelik in modelling selected geniuses such as Virginia Satir, Fritz Perls and Milton Erickson.

John Grinder now refers to the original NLP modelling projects as Classic Code NLP; his more recent work is called New Code NLP. He initiated The New Code originally with Judith Delozier and more recently with Carmen Bostic St Clair. The New Code streamlines and brings significant enhancements to the now thirty year old Classic Code.

But what is going to be different …………..

The key difference is that ‘New Code’ utilises the unconscious mind in selecting the resources to bring about change in the client/coachee. In ‘Classic Code’ the client/coachee consciously selects the resource….. in the ‘New Code’ the context is created where the unconscious processes are utilised to bring about a change…………..with minimal conscious interference. Now that I want to see………….and experience of course !

So watch this space………..next time I will report back on my learnings in Murcia…….and expect to see a lot more New Code in my Autumn courses and beyond !!!!

You might be interested in…………

Coaching Mastery with Sue Knight is being hosted by my friend Lesley McDonald in Edinburgh on 4th & 5th October.

Click on this link for details: